Mandatory onboarding standard

Seller identity, registration, and verification

Third-party sellers must provide complete, accurate, and current business identification information before offering any product or service through the marketplace. This includes legal entity details, registration information, contact details, tax information, and any documentation requested for verification. Sellers may not list, advertise, or transact until verification is complete. The marketplace may suspend, restrict, or remove access immediately where information is missing, misleading, inconsistent, expired, or cannot be verified.

Seller bears primary responsibility

Product legality and regulatory compliance

Sellers are solely responsible for ensuring that every product, listing, offer, and commercial practice complies with all applicable European Union, national, local, and sector-specific laws before it is made available through the marketplace. This includes product safety law, consumer law, labelling rules, market surveillance requirements, environmental obligations, customs requirements, and any rules specific to the product category. Marketplace access does not constitute legal approval, certification, or confirmation of compliance.

EU platform transparency and traceability

Digital Services Act duties

Where required under the Digital Services Act and related EU rules, sellers must provide all information needed for trader traceability and platform compliance. Sellers must ensure that trader information, contact details, and any legally required disclosures are accurate, visible, and kept up to date at all times. Sellers must respond promptly to requests relating to illegal products, unlawful content, consumer complaints, enforcement notices, and product-risk investigations. Failure to cooperate may result in immediate listing removal, account suspension, or termination.

Consumer product safety standard

General Product Safety Regulation obligations

Where the General Product Safety Regulation or related product legislation applies, sellers must ensure that products placed on the EU market are safe, traceable, and supported by all required warnings, instructions, documentation, and corrective-action capabilities. Sellers must cooperate fully in relation to recalls, safety notices, incident reporting, consumer warnings, and removal of dangerous products. The seller must not place any product on the marketplace unless it can demonstrate compliance on request.

Cross-border and import control

EU responsible economic operator requirement

For product categories requiring an EU-based economic operator, sellers must ensure that a valid responsible operator is designated and identifiable before the relevant product is offered for sale. Sellers remain responsible for ensuring that the operator details are accurate and legally sufficient. Products may be blocked, delisted, or removed without notice where this requirement is not met or cannot be evidenced immediately upon request.

Strict consumer-law compliance

Consumer rights, pricing, and information duties

Sellers must provide complete and accurate pre-contract information, clear pricing, lawful delivery information, returns and withdrawal information where applicable, and truthful commercial representations. Sellers must not use misleading claims, hidden charges, manipulated urgency, false discounts, unclear subscription terms, deceptive review practices, or any presentation likely to mislead consumers. Sellers are solely responsible for the legality and accuracy of all consumer-facing content they provide.

Transparency and reporting

Tax, DAC7, and reporting cooperation

Sellers must provide all tax, identification, payment, and reporting information required by applicable law or by the marketplace for legal compliance, including obligations connected to DAC7 and related tax-transparency frameworks. Sellers must ensure that such information remains complete and up to date. The marketplace may withhold access, listings, or payouts where required information is not provided, is inaccurate, or cannot be validated.

No listing without legal readiness

Sellers must not upload, publish, or sell any item unless they have already completed all legal, safety, tax, and documentation checks applicable to that product and market.

Immediate duty to update information

Any change affecting legal status, product compliance, trader details, safety risk, recalls, tax data, or permissions must be reported and updated without delay.

Continuous compliance obligation

Compliance is not limited to onboarding. Sellers must continuously monitor legal changes, maintain records, and ensure that every active listing remains lawful throughout its availability on the marketplace.

Immediate cooperation with investigations

Sellers must respond promptly and fully to marketplace requests relating to safety, legality, consumer complaints, enforcement inquiries, documentation checks, traceability, and takedown actions.

No reliance on platform review

Any review, moderation, approval, publication, ranking, or continued availability on the marketplace does not shift responsibility away from the seller and does not create any representation that the product or listing is lawful.

Mandatory corrective action

If a product, listing, or practice is potentially unlawful, unsafe, inaccurate, or misleading, the seller must immediately cease affected activity and take all necessary corrective measures, including notice, withdrawal, refund, recall, or consumer communication where applicable.

Listing rejection or removal

The marketplace may reject, block, suspend, hide, or remove any listing where legality, safety, required disclosures, or documentation are missing, unclear, or disputed.

Account suspension or termination

Seller access may be restricted or terminated where there is non-compliance, repeated complaints, uncooperative behaviour, incomplete verification, product risk, or legal exposure for the marketplace.

Payout holds and commercial restrictions

The marketplace may delay or withhold payouts, restrict account functionality, freeze onboarding progression, or impose additional controls where compliance concerns exist.

Mandatory evidence requests

Sellers must be prepared to provide certificates, declarations, test reports, labels, warnings, responsible-operator details, tax data, and other compliance materials immediately when requested.

Regulatory cooperation and disclosure

The marketplace may disclose seller information, transaction data, and compliance materials to competent authorities where required by law, enforcement action, or legal process.

Seller liability and indemnity exposure

Sellers should expect to bear responsibility for losses, complaints, enforcement costs, takedown actions, refunds, and legal exposure arising from their products, content, or conduct.

Digital Services Act

Sellers must support trader traceability, lawful disclosures, notice handling, and prompt action where illegal products or content are identified. The platform may require extensive seller information and ongoing cooperation to comply with this framework.

General Product Safety Regulation

Consumer products sold online into the EU must meet strict safety expectations, including traceability, warnings, corrective action, and recall support where needed. Sellers must be able to evidence safety compliance when asked.

Market Surveillance Regulation

EU enforcement authorities can act against non-compliant products sold online. Sellers must be prepared for scrutiny relating to imports, documentation, traceability, customs, and responsible economic operators.

EU consumer and e-commerce rules

Sellers must comply with rules on transparency, pre-contract information, pricing, withdrawal rights where applicable, and unfair commercial practices. Consumer-facing content must be lawful and not misleading.

DAC7 and tax transparency

Sellers must provide accurate tax and identification information where required so the marketplace can meet legal reporting obligations connected with seller income reporting.

Platform-to-Business transparency

Marketplace relationships with business users remain subject to transparency expectations, including terms, restrictions, and ranking-related fairness. Sellers should expect formal operational rules and transparent enforcement processes.