Version: v1.0
Last updated: 12 May 2026, 15:35 CEST (UTC+2, Amsterdam)
These product terms set strict standards for what third-party sellers may list, how products must be presented, and which compliance obligations remain with the seller. The approach follows the kind of assortment, authenticity, safety, and listing-quality controls commonly used by major marketplaces.
The marketplace may only function responsibly where product content is trustworthy, the assortment is lawful, and sellers can support the compliance position of every listed product. These terms are designed to minimise consumer harm, reduce platform risk, and maintain a clear allocation of responsibility between the marketplace and third-party sellers.
Important
Sellers remain fully responsible for the legality, safety, quality, authenticity, condition, documentation, and accuracy of every product and listing. Listing availability on the marketplace does not mean that the marketplace has verified or approved the product.
These standards apply to all products offered through the marketplace, regardless of category.
Baseline listing requirement
Sellers may only list products that are lawful to market, safe for consumers, accurately described, and fully compliant with all applicable laws, regulations, and mandatory industry standards. The marketplace may refuse, suspend, or remove any product where legality, safety, or compliance is unclear, incomplete, or disputed.
Listing content standard
All product pages must be complete, truthful, and easy to understand. Sellers must provide accurate titles, descriptions, specifications, imagery, warnings, instructions, ingredients or materials where relevant, condition information, pricing, and any legally required consumer disclosures. Missing or misleading information may result in listing removal or account action.
Restricted assortment rule
Sellers must not list products that are illegal, unsafe, restricted, counterfeit, infringing, deceptive, recalled, or otherwise prohibited by law or by marketplace policy. The marketplace may maintain stricter restrictions than the legal minimum and may remove products proactively where risk, safety, authenticity, or enforcement concerns arise.
Brand and IP protection
Sellers must have the right to sell every listed product and to use all related brand names, images, text, packaging references, and other content. Counterfeit goods, unauthorized reproductions, misleading brand references, and intellectual-property infringement are strictly prohibited. Sellers must cooperate immediately with all authenticity, provenance, and IP verification requests.
Evidence-on-request standard
For any product category that requires certifications, declarations, labels, traceability information, warnings, age restrictions, or responsible economic operator details, sellers must maintain and provide that documentation immediately on request. Publication of a listing does not mean the marketplace has validated or accepted the seller’s compliance position.
Continuous product responsibility
Sellers must keep product content, legal information, stock status, pricing, delivery representations, and compliance materials current at all times. If a product becomes restricted, unsafe, inaccurate, recalled, discontinued, or otherwise non-compliant, the seller must stop offering it immediately and take all required corrective action without delay.
Sellers should treat these as operational requirements for day-to-day catalogue management.
The product delivered to the consumer must match the product page in identity, brand, variant, quantity, size, colour, quality, specifications, and included accessories.
Titles and product content must describe the actual product and may not use irrelevant search terms, competing brand names, exaggerated claims, or manipulative wording intended to distort discovery.
Product images must clearly show the actual item being sold and may not materially misrepresent size, contents, included components, quality, condition, or brand origin.
Used, refurbished, open-box, personalised, custom-made, or otherwise special-condition products must be clearly identified and described with enough detail for consumers to understand what they will receive.
Sellers may not create duplicate listings, split materially identical offers across multiple pages without justification, or manipulate catalogue structure in a way that confuses consumers or distorts ranking.
Sellers may only offer products they own, source lawfully, and are permitted to market, resell, distribute, or manufacture. Proof of sourcing or authorisation may be required.
The examples below illustrate the types of products or product situations that commonly trigger removal, rejection, or escalation.
Products lacking required safety compliance, warnings, traceability data, legally required markings, or documentation may be blocked or removed even where the seller believes the product is acceptable.
Products that infringe trademarks, copyrights, design rights, patents, or other rights, or that falsely imply affiliation, authorisation, or brand origin, are prohibited.
Age-restricted, regulated, controlled, medically sensitive, hazardous, or otherwise restricted products may not be listed unless the marketplace expressly allows them and all legal requirements are met.
Products must not be repackaged, relabelled, bundled, or materially altered in a misleading way that changes consumer expectations or creates confusion about the original product.
Products subject to recall, withdrawal, safety alert, or regulatory intervention must not be listed or must be removed immediately if already active.
The marketplace may prohibit certain products, brands, or categories for operational, legal, safety, reputational, or policy reasons even where those products may still be lawful elsewhere.
Product acceptance may depend not only on the product itself, but also on the completeness and quality of the seller’s supporting content and records.
Sellers should expect to provide product identity data, technical specifications, materials or ingredients, dimensions, care information, origin details, safety warnings, and any mandatory consumer information relevant to the category.
Certain product groups may be subject to stricter content, documentation, certification, or imagery requirements. Sellers remain responsible for understanding and satisfying category-specific standards before listing.
Environmental, health, performance, compatibility, and comparative claims must be truthful, legally compliant, and substantiated. Unverified claims may be removed and may trigger broader account review.
Product content must be presented clearly and in the language(s) required by law or marketplace operations. Listings may be rejected where content is incomplete, confusing, machine-generated in a misleading way, or not fit for consumers.
The marketplace may take fast action where a listing, a product, or a seller’s conduct creates legal, safety, trust, or operational risk.
The marketplace may request invoices, certificates, declarations, lab reports, compliance files, authorisations, or other evidence at any time and may restrict the listing until satisfactory evidence is provided.
Listings may be edited, hidden, blocked, removed, or suspended without prior notice where there is suspected risk to consumers, the marketplace, or legal compliance.
Repeated product-quality, safety, authenticity, or content violations may result in broader restrictions, reduced visibility, payout controls, suspension, or termination of seller access.
Sellers must cooperate with complaint handling, recalls, corrective notices, enforcement inquiries, and legal disclosure requirements where products raise consumer or regulatory concerns.
These terms are intentionally aligned with the direction used by large marketplace operators that focus on listing integrity, prohibited-items control, authenticity, and category-specific compliance.
Large platforms commonly prohibit illegal, unsafe, counterfeit, misleading, and otherwise high-risk products, and they reserve broad discretion to remove listings that create compliance or trust concerns.
Across leading marketplaces, publication of a listing does not transfer legal responsibility to the platform. Sellers remain responsible for the product, the content, and the legality of the offer.
Platforms increasingly scrutinise provenance, handmade or original-product claims, catalogue abuse, and brand misuse. Sellers should expect immediate action where authenticity cannot be established.
Major marketplaces often impose category-specific standards, data requirements, and evidence-on-request processes, especially for regulated or safety-sensitive goods.
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